|
May 31 2012 The Commonwealth Bank’s CAN’T campaign has morphed into CAN, changing its tag line and aiming to highlight the attitude the bank’s employees bring to the workplace. The spot aims to be fresh, upbeat, optimistic and convey an empowering message. The 60” TVC airing across all networks features actress Toni Collette speaking directly to camera, delivering the message behind the campaign underpinned by the poem Ode to Can, written by M&C Saatchi creative director Andy Fleming. Thanks to Rebecca for the heads-up!
Read posts from the archive:
      |
