March 9th, 2013       Posted by Frederik       Display Comments

There were plenty of breakout hits from the 2013 Sundance Festival earlier this year, but the one bought for the most money because of its potential mainstream appeal was “The Way Way Back.” Starring Sam Rockwell, Steve Carell, Toni Collette, Maya Rudolph, Rob Corddry and more, the film was the directorial debut of Nat Faxon and Jim Rash, the writers of “The Descendants” which won a Best Adapted Screenplay award in 2012. Now the film has been dated for Fox Searchlight and will receive a July 5th bow. Summer counter-programming has seen positive success in recent years. Focus Features had a similar indie hit in the summer of 2010 with “The Kids Are All Right” and Searchlight themselves obviously had excellent reach this year with “Beasts Of The Southern Wild,” released at the end of June last year. They’ll be looking for similar success with “The Way Way Back”. News comes from IndieWire.




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